The Operating Layer of Local Business: A Vertical-SaaS Thesis
The biggest software opportunity of the next decade is not another tool for enterprises. It is the operating system for […]
My story
It started on
the showroom floor.
Before building technology for local businesses, I worked inside one.
At my father’s dealership in Milford, Connecticut, I saw customers begin their search online long before they walked into the showroom. While studying at Wharton, I started testing search advertising for the business. That experience became the starting point for Yodle.
Building Yodle meant working with our first customers, learning what brought them results, and turning that work into software. Punchey took the next step: helping service businesses manage payments, appointments, and the everyday work behind each customer visit.
Today, I lead Stevens Auto Group and back founders through Stevens Ventures. The work still comes back to the same question: what helps a local business serve its customers better?
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